My Style


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Day Style

Why I Love J’Amy Tarr Outerwear

jamy tarr outerwear | chasing kendall

I work in an office of all girls and all we do is talk about needing the temperature to drop, just so we can wear our coats!!! 🙏  Enough Indian Summer, we want fall! And sure enough, about a week ago our prayers were answered.🙌💨🍂

So really, I couldn’t have picked a better time to reconnect with local outerwear designer, J’Amy Tarr. When we met up for coffee to talk about the collaboration I was pleasantly surprised (👈 kind of an understatement, tbh) by our similarities. Clubbing in the Castro when she was in her 20’s, attending drag shows, and truly immersing herself in the weird unique San Francisco culture, made me feel right home. I mean, we went to the same club for christ’s sake. It’s official. 😆🤣👯

I actually featured her as a “brand to know” a longggg time ago, but since then, my love for her coats has only gotten stronger! Not to mention my love for her. J’Amy is one badass clothing designer, business owner and mother. Ugh, what a role model! She literally has it all. 👏👏👏

Which actually quite resembles the feeling I get when wearing one of her beautiful designs. I have it all. Not sure if it’s the luxury fabric or the attention to the female form, but whenever I’m in one of her coats I feel ready to take on the world. 😎

Each coat is a style adventure in itself. Cuffing the sleeves, tying the belt in a different way, or folding a collar, all change the way the coat hangs on my body, and the overall vibe of the look. There’s definitely a level of sophistication and maturity in her outerwear, but also a laid back and flexible style to them. I guess that’s why I adore them so much. Because I feel like a grown-up, but I still feel comfortable and casual… like me. 🙂

You’ll be seeing her coats all over my Instagram account in the next several months so I wanted to give you a little BTS and first look at the whole collection. 😍

So out with the warm, and in with the warm….coats. 😉 Alright, off to work now!

PS: Get one of her super rad coats for free! Giveaway details will be posted on my Instagram this Friday!! Stay tuned. 

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Pantones of the Postfall pantones / chasingkendall

Wearing // Coats: J’Amy Tarr //

Colors (left to right) // Pantone Cool Gray 1C (50%) / Pantone 4675C / Pantone 7771C / Pantone 7600C / Pantone 4975C //

Photography // Dawn Johnson / @dawnelizabethphoto //


Shop Style

The Best of Free People Fall

fall free people / chasing kendall

Every year I wait for fall… not because of the pumpkin spice lattes (too cool for that 😉), not because of the pretty leaves and fall air (we don’t have that in SF 😉😉), not because of the snuggly couch time (too busy for that 😉😉😉) — just because of FALL FREE PEOPLE. 🙌😍

Don’t believe me? [check this out] – An impromptu, extreme bit of raw honesty which occurred at 9:20PM last night in “confidential” convo with a best friend. Finishing up this blog post this morning, I just decided to include it, cause I’m “extra.”😝  And in the spirit of honesty, I love all that👆 fall stuff – bring on the pumpkin spice! But but but, fall Free People still takes the cake for highlight of the season (I mean, check out my fun corduroys 🔝). 🍂 🍁💯

Per usual, they crushed this years coat game with fun puffers (no lie, I’ve had this one in my cart for 2 months 🙏🛍 ) and on-trend pea coats. They also have the best turtlenecks for layering, my personal fav style tip this time of year.

See below for more style tips and top 5 Free People fall picks!

For most, Free People might most closely resemble that free spirit, summer bohemian mentality, but for me, fall is everything and more. 🤗💕💕💕💕

Scroll down to shop my most coveted coats, sweaters, layering tops, pants and even a couple fall appropriate dresses! 

free people fall | chasing kendall

free people fall | chasing kendall

Beer Booze

Beer Rec: Pumpkin Harvest Ale

pumpkin beer | chasingkendall

The Facts
Style: Ale
ABV: 6.3%
Brewer: Half Moon Bay Brewing Company
Location: Half Moon Bay, CA

Happy Halloweeeeen!!! It’s finally starting to feel like fall, (just a little bit) so I figured why not help ring in the season with a fun pumpkin beer! ‘Tis the season doesn’t just apply to Christmas. 😏😏🍺🎃

TASTE TEST: Hmmm that’s more pumpkiny 🎃 (and bettter) than I thought it’d be! The smell is what really gets me though. Never smelt a beer that had such a strong smell before, like spices and fall…and pumpkin hehe. Nuts, sweet almond. Hints of apple pie. Minimal carbonation, light feel in the mouth.

Thank god it’s foggy outside so I don’t feel bad just curling up in a ball with a beer and binge watching Season 2 of Stranger Things. Quite literally, I haven’t moved my buns in 5 hours, and on episode 5.😬  Talk about a Sunday funday!! haha this is myyyyy kind of Sippin’ Sunday, with the best pumpkin beer I can ever remember! 🍺🤗🍺

pumpkin beer / chasingkendallpumpkin beer | chasingkendallpumpkin beer | chasingkendallpumpkin beer | chasingkendallpumpkin beer | chasingkendall

Pantones of the Postpumpkin-pantones

Shop my look:

Beer // Pumpkin Harvest Ale, Half Moon Bay Brewing Company / Found at Whole Foods or other places (here) //

Wearing // Pants: AG Jeans / Sweatshirt: CAMP Collection / Beret: Paris! (similar: here) //

Colors (left to right) // Pantone Neutral BlackC / Pantone 7590C / Pantone 7414C / Pantone 4265C / Pantone 174C //



Shop Style

Trend Alert: The Kitten Heel

kitten heel boots fall trends l | ChasingKendall

New fall trend out there👉👉👉 Kitten heel boots

Once thought of as a style for old ladies and stuffy business woman (😂🙀), has now become the sought after boot of the season. At least I was guilty of thinking that haha but hereeeee I ammmm rockin’ the kitten heel like they’ve always been in my closet. 😻👠

Plus, being 5’11” I’ll pretty much support a lower heel any day – chic & comfortable! 😘

Shop my favorites under $100:

Shop my favorites under $200:

kitten heel boots fall trends | ChasingKendall
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Day Style

Seasonally Conflicted

sf fashion blogger| Chasing Kendall

Currently: Caught between seasons

It’s a funny thing, SF (and being a fashion blogger in SF), because our seasons sometimes have their head on backwards. Most of the world dresses seasonally appropriate, while it feels like I’m in Australia having opposite seasons. I mean yesterday was 80 for god’s sake!!!

But maybe thats why I have a hibiscus on my thick sweater. Like is it warm or cold? Either way I got both covered! 👌🏼😜🌺 Or maybe its just because I love dressing like a grandpa. 🤓❤️ I mean have you ever see old people style?? They truly rock it. ZERO fucks given; I draw inspiration from that fearless, self confidence.

You can call it grandma style, but I love layering turtlenecks under things (chunky sweaters in this case). 😉  Layering in general brings a level of sophistication to the entire look, and also one of the easiest ways to look “casual chic” this fall. *Cough cough* an excuse to just be really snuggly and warm…😏

Shop turtlenecks perfect for layering:

Shop chunky snuggly fall sweaters:

Jeans but heavily ripped, a turtleneck but a short sleeved one, a sweater with a tropical flower…. there are ways to compromise. 😝 I may be caught between the seasons in this look, but my layer game is on point! 🙃

THAT SF SUMMER, WHO KNOWS…. It really just makes my hair frizz up! 🆘👇🏼😂😉👇🏼 // Shop my look at the end of this post 

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Pantones of the Posthibiscus-pantones

Shop my look:

Wearing // Shoes: Converse /  Pants: Urban Outfitters / Turtleneck: Thrifted from Painted Bird (similar: here, here) / Sweater: Thrifted from Painted Bird (similar: here, here) / Sunglasses: Thrifted from Painted Bird (similar: here) //

Colors (left to right) // Pantone 1805C / Pantone 538C / Pantone 7762C / Pantone 481C / Pantone 419C //

Photography // Charlotte DuPont / @itsmecharlottephoto //


Booze Cocktails

The Bourbon Rosemary Smash Cocktail

bourbon rosemary lemon cocktail | chasingkendall

Fall is here, which means bring on the spices and the bourbon! I didn’t go full send on the fall cocktail just yet though.😏  Since the weather is still quite nice outside, I was feeling a more refreshing fall inspired drink, and the fresh lemon gives it just that! 🍋🥃😋

bourbon rosemary lemon cocktail | chasingkendall

Ingredients (for 1):

1.5oz bourbon (I used Russell’s Reserve) 🥃
1oz fresh lemon juice 🍋
.75oz dark amber maple syrup* 🍁
4 large sprigs of rosemary 🌿


  1. Crush 2 large sprigs of rosemary in your hand and add it to the shaker with ice.
  2. Add the bourbon, lemon juice, maple syrup (*depending on your lemons & tastebuds you may need to add a little more or less syrup) and shake vigorously for 15 seconds.
  3. Strain into a rocks glass with large cubes of ice and garnish with a rosemary sprig.

Very similar to a Bourbon Sour but the rosemary and maple give it a necessary fall update. 🍁😛 I think fall is my favorite season for cocktails. Things get a little stiffer, a bit more sophisticated and interesting. 😉

With everything unimaginably terrible going on in the world, sometimes it’s nice to take a moment for yourself. Learn a new recipe/skill, a little zen moment, if you will. That’s what making cocktails is for me….and then I just get drunk to forget all about the worst of it. 😝😝 But honestly, anyone else know how to better deal with all this catastrophe in the world?! 😫🙏🥃

🥃 + 🍋 + 🍁 + 🌿 = 😄 #SippinSunday

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Pantones of the Postpantones

Shop the post:

Stuff // Russell’s Reserve 10 Year Bourbon / Shaker: W&P Design / Cups: Crate & Barrel / Jigger: Cocktail Kingdom //

Colors (left to right) // Pantone 427C / Pantone 7547C / Pantone 409C / Pantone 619C / Pantone 7631C //


Day Shop Style

The Must-Have Graphic Tee


I’ve seen it, I’ve done it and now I’m blogging it. ✔️

White tees with red writing scrawled, embroidered or printed across the front have made their mark!  They’re everywhere and ohhhh so hot right now. Paired with white denim, a la Haim, while it’s still hot (yes, whatever it’s 75 degrees in October, so shoot me 🌞 ) or paired with black denim and a blazer to be right on-trend for fall, I’ve never seen a graphic tee actually elevate a look before…. until these babies came to market.  😏💯⚡️

They most definitely get the 🆒 stamp of approval. Plus, who doesn’t love a cool new tee?

Shop my favorite red slogan graphic tees:

In fact, I’m going to go put one on right now and head to work! XOXO ❤️🖤❤️

trendy graphic tee | chasing kendalltrendy graphic tee | chasing kendall

My Style


About Me